Rotary.blue

Colors

These colors are official Rotary colors, from the 2019 edition of the Visual Guidelines.

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Primary

Secondary

Use Rotary Azure most often, and reserve Rotary Sky Blue and Rotary Royal Blue to complement and highlight. Rotary Gold should be used as the “jewel” on a page.

Use secondary colors sparingly to create emphasis or to differentiate within a series.

  • Azure #0050a2
  • Sky Blue #019fcb
  • Royal Blue #0c3c7c
  • Gold #F7A81B
  • cranberry #c10042
  • turquoise #018d8d
  • violet #872175
  • orange #ff7600

Pastels

Pastels and neutrals provide the flexibility that may be needed when you’re working with backgrounds, layouts, and hierarchy of information, without being overbearing.

  • Slate #687D90
  • Mist #9EA6B4
  • lavender #C6BCD0
  • Powder Blue #C9DEE9
  • moss #A7ACA2
  • taupe #D9C89E

Neutrals

Warm neutrals

  • charcoal #58585A
  • pewter #919295
  • smoke #BCBDC0
  • silver #E7E7E8
  • storm #675D58
  • ash #958D85
  • platinum #C5C1BB
  • cloud #E6E5D8