Colors
These colors are official Rotary colors, from the 2022 update of the Brand Center.
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Primary
Secondary
Use Rotary Azure most often, and reserve Rotary Sky Blue and Rotary Royal Blue to complement and highlight. Rotary Gold should be used as the “jewel” on a page.
Use secondary colors sparingly to create emphasis or to differentiate within a series.
- Azure #0067C8
- Sky Blue #00A2E0
- Royal Blue #17458F
- Gold #F7A81B
- cranberry #D41367
- turquoise #00ADBB
- violet #901F93
- orange #FF7600
Pastels
Pastels and neutrals provide the flexibility that may be needed when you’re working with backgrounds, layouts, and hierarchy of information, without being overbearing.
- Slate #657F99
- Mist #9BA4B4
- lavender #C6BCD0
- Powder Blue #B9D9EB
- moss #A7ACA2
- taupe #D9C89E
Neutrals
Warm neutrals
- charcoal #54565A
- pewter #898A8D
- smoke #B1B1B1
- silver #D0CFCD
- storm #7A6E66
- ash #968B83
- platinum #BFB7B0
- cloud #D6D1CA
Areas of focus
- azure #0067C8
- cardinal #E02927
- sky blue #00A2E0
- violet #901F93
- orange #FF7600
- turquoise #00ADBB
- grass #009739